To promote African cinema across the continent, Ghana will host an African cinema convention  

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The Meta Cinema Forum Africa is designed to bring together cinema investors, distributors, developers and policy makers to discuss opportunities in cinema infrastructure development on the continent.

The event will include a conference, exhibition, and market for film content.As part of the Meta Cinema Forum Africa, the National Film Authority of Ghana has partnered with the UAE-based event specialist Great Minds Group.

Every year, Great Minds Group organizes the Middle East cinema convention Meta Cinema Forum in Dubai and the Cinema Build KSA event in Saudi Arabia.

The African cinema market is the most underserved in the world. According to Unesco figures, there are fewer than 1,700 screens on the entire continent - less than one screen per 787,402 people.

NFA CEO Juliet Yaa Asantewa Asante said at the Meta Cinema Forum Africa launch. There are currently 1.4 billion people living in Africa and China. However, China has 75,581 screens compared to 1,653 in Africa.

According to her, Africa will have 42% of the global youth population by 2030, creating a huge opportunity for filmmakers, distributors, and exhibitors.

A better cinema infrastructure would improve film distribution in Africa, which would in turn encourage more investment in high-quality local content, Asante said.

According to a 2021 Unesco report, Africa's film and audiovisual industries currently employ 5 million people and generate $5bn in GDP, but they can create over 20 million jobs and add $20bn to the continent's combined GDP.

With over 600 films made each year, Ghana is the second largest content producer on the continent. The largest producer is Nigeria, which produces more than 2,500 a year.

Asante said: "Without cinemas, filmmakers cannot reach the $20bn market and make the money they need. "Cinema is a big, big deal."No market means no tomatoes - it is not rocket science if you are producing tomatoes.

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