Giant trash bags are being used to display Kanye West's Yeezy Gap clothes

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The Gap has come under fire for what's being described as Kanye West's visual merchandising strategy

In place of hangers and t-shirt plinths, Yeezy x Gap's latest collection appears in giant trash bags

More than 57,000 people have liked a viral post

A New York-based Twitter user complained that Gap employees weren't helpful when it came to finding their size

Many called the unconventional display technique a 'social experiment' after seeing the photo on the internet

West's Yeezy brand has been at the center of controversy before

Following the unveiling of two new sneaker products titled 'Israfil' and 'Asriel' Yeezy received backlash

Over 2,000 people signed an online petition to boycott the shoes, denouncing the move as disrespectful and blasphemous

Yeezy Gap's unusual display could be a marketing stunt to promote his ongoing partnership with the retailer

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