The promotion became the first “National Cinema Day,” the year’s highest-attended day, drawing a forecasted 8.1 million moviegoers on Saturday, as per The Cinema Foundation.
The single-day event offered on over 30,000 screens and held in more than 3,000 theaters, together with major chains AMC and Regal Cinemas, got a bird’s eye box office back of $24.3 million, per the data firm Comscore.
National Cinema Day was deliberated to traffic in big screens with viewers, while Labor Day weekend is one of the slowest weekends in the industry. The marketing looked to prompt people to return in the fall, inspired by a well-known reel of the upcoming movies from major studios, with Disney, Lionsgate, Sony, and A24.
“This event is probably our biggest expectation,” said the president of the Cinema Foundation, Jackie Brenneman, which is a nonprofit arm of the National Association of Theater Owners.
“The idea of the day was to appreciate viewers for their support, and now we have to thank them for an amazing day.”
Some other countries have tried a similar day of cheap movie tickets. Still, Saturday’s promotion was the top of its kind on such a big scale in the United States Organizers of National Cinema Day said the event could become a yearly fixture.
Paul Dergarabedian, an experienced media analyst for Comscore, said, “This, at last, said that people like going for the movies to watch it on big screens, but pricing is always a focal point.”
The first three hot movies named for the day together with Tom Cruise’s “Top Gun: Maverick,” The Rock and Kevin Hart’s “D.C. League of Super Pets” and Brad Pitt’s “Bullet Train.” The next top draw was “Spider-Man: No Way Home,” which recaptured the weekend’s No. 1 box office spot.
With never-seen recordings, releasing the Sony and Marvel superhit superstar movie promoting Tom Holland and Zendaya brought in a forecasted $6 million.
The movie “Top Gun” ended with $5.5 million, “Super Pets” gained $5.45 million, “Bullet Train” reached $5.4 million, and last week’s top earner “The Invitation” crossed $4.7 million to round out the first five.
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Steven Spielberg’s 1975 classic “Jaws,” re-recorded on wide screens for the first time in 3D, finds the ultimate spot among the weekend’s top 10 performers.