James Cameron responds to 3D TV fail during promotion of re-release of Avatar

James Cameron, on his promotion to re-release the movie Avatar to IGN, addressed the failure of 3D TVs and said, “I believe the jury's out on that.”

Avatar re-release promotion

During his promotion to the re-release of the movie Avatar in his interview said, 

“I know why all that failed because there was — what they did was they jumped into 3D trying to cash in the boom at theaters and treat it as a feature, so, they did 3D, but they did it with glasses that needed to be recharged and all that. Just over the horizon were glasses-free, large flat screen TVs which look pretty good.”

James Cameron added that everyone is not a film geek, and it's like, you sit down, wear glasses and watch an entire movie which adds more of a theatrical experience, and this went out of hand. 

Will 3D technology return

When asked whether the 3D technology will ever return for which, James Cameron responded as he is not sure whether it will return or not because there always exists a difference between the home viewing experience and the theatrical experience.

The only perfect place one can for a theatrical experience is, by default, a movie theater, as it speaks for its own experience; that is why he is to promote the re-release of Avatar. 

Also Read: An incredible box office award has just been won by Top Gun: Maverick over James Cameron's Titanic

Avatar to hit theaters

James Cameron is best known for his movie in Avatar as a director who used 3D technology to film and became one of the highest-grossing films of all time. 

He is also responsible for creating the digital 3D Fusion Camera System, which was developed to shoot features in stereoscopic 3D. 

On December 16, the first of the Avatar franchise's four sequels, which will run three hours, will be released in theaters. In a July interview with Empire, Cameron discussed his worries about the movie's duration. 

James Cameron told the outlet, “I don't want anybody whining about length when they sit and binge-watch [television] for eight hours.” 

“It's like, give me a f—–g break. I've watched my kids sit and do five one-hour episodes in a row. Here's the big social paradigm shift that has to happen: It's okay to get up and go pee.”

Robert Poirrer

Robert Poirrer is a contributing author who covers Hollywood latest movie releases and web series for the MovieThop website. He has a decade of experience in writing movies based articles for numerous renowned media outlets. He is excellent at creating unique content based on emerging trends in a variety of categories especially entertainment, movies and lifestyle. When not writing articles you could find Robert enjoying mountain biking trips with his friends. He graduated in English Literature from North Carolina State University.