HomeMovie NewsJames Cameron responds to 3D TV fail during promotion of re-release of Avatar

James Cameron responds to 3D TV fail during promotion of re-release of Avatar

, on his promotion to re-release the movie to IGN, addressed the failure of and said, “I believe the jury's out on that.”

Avatar re-release promotion

During his promotion to the re-release of the movie Avatar in his interview said, 

“I know why all that failed because there was — what they did was they jumped into 3D trying to cash in the boom at theaters and treat it as a feature, so, they did 3D, but they did it with glasses that needed to be recharged and all that. Just over the horizon were glasses-free, large flat screen TVs which look pretty good.”

James Cameron added that everyone is not a film geek, and it's like, you sit down, wear glasses and watch an entire movie which adds more of a theatrical experience, and this went out of hand. 

Will return

James Cameron responds to 3D TV fail during promotion of re-release of Avatar

When asked whether the 3D technology will ever return for which, James Cameron responded as he is not sure whether it will return or not because there always exists a difference between the home viewing experience and the theatrical experience.

The only perfect place one can for a theatrical experience is, by default, a movie theater, as it speaks for its own experience; that is why he is to promote the re-release of Avatar. 

Also Read: An incredible box office award has just been won by Top Gun: Maverick over James Cameron's Titanic

Avatar to hit theaters

James Cameron is best known for his movie in Avatar as a director who used 3D technology to film and became one of the highest-grossing films of all time. 

He is also responsible for creating the , which was developed to shoot features in

On December 16, the first of the Avatar franchise's four sequels, which will run three hours, will be released in theaters. In a July interview with , Cameron discussed his worries about the movie's duration. 

James Cameron told the outlet, “I don't want anybody whining about length when they sit and binge-watch [television] for eight hours.” 

“It's like, give me a f—–g break. I've watched my kids sit and do five one-hour episodes in a row. Here's the shift that has to happen: It's okay to get up and go pee.”

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