Beyoncé’s stunning appearance in the most recent Tiffany & Co. ad, ‘Lose Your Self In Love’

The new Tiffany & Co. campaign of Beyoncé’ looked so impeccable, and the entire internet is going gaga over show pieces.

Beyoncé jaw dropping outfit in campaign

“LOSE YOURSELF IN LOVE” campaign on Friday, Beyoncé released fresh pictures and videos from the campaign where she donned blinged-out clothing from the classic label.

The singer wore a neckpiece from the Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock collections, as well as a specially made Tiffany HardWear necklace that was made especially for the campaign, which took more than 40hours to make. In her press release, she stated

“I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,”

Even though this campaign has just been launched, Beyoncé’s other collaborations with the renowned jewelry company have drawn massive criticism.

Last campaign controversy

In 2021, the singer and her husband Jay-Z, who were a part of the love campaign, donned a 129-carat yellow Tiffany Diamond found in the South African mine in 1877, worn by Audrey Hepburn infamously in a Breakfast at Tiffany’s published photo.

The anti-capitalist artist’s friends condemned the promotion, claiming they were “horrified” by “the commercialization and monetization” of the late artist as the couple stood next to a never-before-seen Jean-Michel Basquiat artwork in Tiffany’s signature shade of blue. But this was not an issue; instead, the 129-carat yellow Tiffany Diamond was the highlight of the controversy.

This diamond received a Huge Backlash from social media users, claiming South Africans mined it as they toiled hard, sacrificing their blood. One Twitter user also tweeted that if the miners failed to meet their target, their hands and feet were chopped off, or they could just be killed.

The singer’s mom Tina Knowles-Lawson came in defense and then voiced on Instagram,

“How many of you socially concerned activists buy diamonds? I concurred! Guess where you went to attempt to find out how the diamond got there? Most likely not [sic]!

Lakshmi Durga