As a result of a viral advertisement, Nicole Kidman has renewed her contract with AMC

The lights will be turned off as Nicole Kidman greets movie-goers for the second year in a row. “Big Little Lies” star signed on to extend her commercial contract with AMC Theatres after a smashing success with her last campaign.

As the 55-year-old waltzes through an empty theater in her viral ad, she stares at the camera and reminds viewers of the magic of going to the movies. A magical place is what we come here for,” the Oscar-winning actor explains to the camera.

AMC executives and film fans were clearly impressed with Kidman’s on-screen montage since she has been announced as its spokesperson for another year. Kidman’s performance was lauded by AMC CEO Adam Aron on Thursday during the company’s earnings call.

In AMC’s now iconic and revered advertising campaign, Nicole Kidman tells us that Hollywood has great stories to tell, so film fans are eager to experience those dazzling images on AMC’s huge solo screens.

The Australian actress also participated off-screen in the ad’s creative process and shared her thoughts on audience response. It isn’t clear to me why it worked or why it has gone viral,” Kidman reportedly said. I can tell you that the reaction is directly related to the number of people who went back to the theater to watch the films. It’s exciting to hear that.”

Related: AMC Theatres renews Nicole Kidman’s spokesperson contract

If you see a new blockbuster in the near future, you are likely to see Kidman appear in another scene. It feels good to suffer heartbreak in this place, as the star of “The Undoing” says in the ad.

Anne Peterson

Anne Peterson is a budding writer who is interested in Hollywood movies. She covers most of the trending news in Hollywood for the website MovieThop. She always has a curious zest about the celeb’s lives. She now writes and keeps the audience updated.
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